Mutual & Federal Advert

Giant Films’ Robin Goode explores the rhythm of life for Mutual & Federal. 

What a beautifully crafted advert. I did however feel the disappointment at the anti-climax of not tying it together at the end. So many South African adverts portray stunning visuals and great insight, but lose their message at the end. 

A good example of great concept, beautiful visuals and pushing the message in a successful and understated way is the Alan Grey adverts. So many others just miss the mark.

I was taught, no matter how beautiful your advert, if i cannot remember who the advert is for, it has been unsuccessful. Your goal is for the viewers to remember what you are selling.

After having read a bit about this advert, and watching it a few times, i now understand their message. I am not suggesting they dumb it down, but make the message clear as well as visually delicious to watch.

(Source: bizcommunity.com)